Why the hype?

A blog from Tiago Pinto

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[Look Around You] The first in a series

I’ve been looking more and more around myself, looking for interesting things. Some of them amaze me, some bore me and others sadden me.

This is not something I have done for long. Fred got me into this “experience” thing. Working (and having dinner almost daily, and shopping, and getting bored) with a design and experience addict taught me a sense I never knew I had: minding small details. Now I find myself observing instead of just looking. Often I take a second, deeper look at things, think about them, and sometimes take pictures of things like weird messages, great interfaces or poorly-designed objects.

Today, to start off this series, I have a picture of an eating place on a mall that got me confused for an instant:

Where do I put the parenthesis? Does this mean that I should:

a) choose a juice OR a soup - and have the dessert in both cases: (Juice OR Soup) AND Dessert;

b) pick either juice OR the soup and the dessert: Juice OR (Soup AND Dessert)?

Although the former seems more likely to be the correct answer, to me always having a dessert seems as odd as having to choose between “just juice” and “soup and dessert”.

There’s a solution to this ambiguity through design: breaking the sentence into two lines would make it much easier to tell what the choices here really are.

“Look around you” is the name of a brilliant TV series from BBC: The website, The wikipedia entry
“Why the hype?” is a personal blog from Tiago Pinto, partner and developer at Webreakstuff. Powered by SimpleLog