Why the hype?

A blog from Tiago Pinto

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[Look Around You] The first in a series

I’ve been looking more and more around myself, looking for interesting things. Some of them amaze me, some bore me and others sadden me.

This is not something I have done for long. Fred got me into this “experience” thing. Working (and having dinner almost daily, and shopping, and getting bored) with a design and experience addict taught me a sense I never knew I had: minding small details. Now I find myself observing instead of just looking. Often I take a second, deeper look at things, think about them, and sometimes take pictures of things like weird messages, great interfaces or poorly-designed objects.

Today, to start off this series, I have a picture of an eating place on a mall that got me confused for an instant:

Where do I put the parenthesis? Does this mean that I should:

a) choose a juice OR a soup - and have the dessert in both cases: (Juice OR Soup) AND Dessert;

b) pick either juice OR the soup and the dessert: Juice OR (Soup AND Dessert)?

Although the former seems more likely to be the correct answer, to me always having a dessert seems as odd as having to choose between “just juice” and “soup and dessert”.

There’s a solution to this ambiguity through design: breaking the sentence into two lines would make it much easier to tell what the choices here really are.

“Look around you” is the name of a brilliant TV series from BBC: The website, The wikipedia entry

Comments on this entry

Noticed same think, it’s at the “vitaminas” store. I was never able to understand their “menu-composition-logic”. Well noticed! Keep’em coming.

Posted by Leo, about 1 year ago

As an only child I had plenty of time to look around myself, looking for interesting things :)

For one of the best too much-information-but-well-designed examples check McDonalds next time you visit.

Posted by Andre Ribeirinho, about 1 year ago

I believe breaking the sentence into two lines is unacceptable in this layout, but perhaps changing the colour of the dessert label would be enough to lead people to group the juice and the soup.

Posted by Bernardo Raposo, about 1 year ago

Yeah I noticed that too.

Another store that really gets on my nerves is Wok (at least in Colombo), where it’s almost impossible to read the menu due the positioning, it’s like they don’t want you to pick some food!

Posted by JM, about 1 year ago

Lol não sei se:

-> Beba o sumo

->ou escolha o menu SOPA+SOBREMESA….

ou será

escolher entre o sumo e a sopa, e se quizermos pagar mais, podemos comer também uma sobremesa?

Não percebo estes gajos do MAC

Posted by RicardoGoulart, about 1 year ago

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“Why the hype?” is a personal blog from Tiago Pinto, partner and developer at Webreakstuff. Powered by SimpleLog